Scratchpad: Habbo Hotel
Press release, July 11, 2005: "Globally Habbo Hotel audience has reached 4 million unique browsers per month. From an advertising perspective, Habbo concept offers one of the most innovative and cost-effective ways to communicate and interact with the teen demographic, build brand loyalty and modify consumer behaviour. Habbo Hotel turns traditional online marketing campaigns into live virtual marketing experiences. The viral marketing effect of these campaigns is multiplied by the fact that these take on a life of their own, outside the Habbo environment, as they flow into myriad fan sites and discussion forums. The companies that have already benefited of this immersive advertising capability of Habbo Hotel are i.e. Coca-Cola, Nike, L´Oreal, Gillette, Procter & Gamble, Playstation to name a few."