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Books You'll Like: Creative Thinking

The Houdini Solution Thinkertoys Caffeine for the Creative Mind

This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Scratchpad: Interview with Konami

Dave Edery interviews Michael McHalle, a senior producer at Konami, on ad intergration into Karaoke Revolution Party for Xbox. Highlights:
  • Ad sales are done by Massive, but Konami retains the approval rights for ad content.
  • Ads should be age-appropriate for the audience.
  • Ads should fit the general art style of the game.
  • Konami has a guide with screenshots of the game environment.
  • The process of planning where the ads will go and integrating the ad-serving technology into the game takes time that could've been spent on other work.
  • It would have been nice to store the streaming ads locally on the Xbox.



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