Scratchpad: Interview with Konami

Dave Edery interviews Michael McHalle, a senior producer at Konami, on ad intergration into Karaoke Revolution Party for Xbox. Highlights:

• Ad sales are done by Massive, but Konami retains the approval rights for ad content.
• Ads should be age-appropriate for the audience.
• Ads should fit the general art style of the game.
• Konami has a guide with screenshots of the game environment.
• The process of planning where the ads will go and integrating the ad-serving technology into the game takes time that could've been spent on other work.
• It would have been nice to store the streaming ads locally on the Xbox.