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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Scratchpad: Speaking In The Appropriate Voice

This article is related to the recommendation for any advertising messages to stay in-character: "When gaming online with Xbox Live (XBL) or with a PC/Mac it’s important to choose the correct “voice” when talking with the online community within your genre." The article looks at how game genres influence players' choice of language.



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Thesis on in-game advertising

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