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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Second Life: Connecting Two Worlds

Clickable Culture: "Linden Lab have launched SLurl, a web application that gives the general public read/write access to an interactive overhead map of Second Life. Existing users of the virtual world can also use the map to "teleport" directly to an annotated location." The map works a lot like the familiar Google Maps. It also opens the way to many new possibilities for enhanced advertising of SL goods on RL web. One thing we are going to see is RL web and search ads for in-game businesses.



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