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Scratchpad: Alternative Reality Branding

Joyce Schwarz, "Alternate Reality Gaming 101", iMedia Connection, March 03, 2006. Highlights (verbatim): - Major brands such as Microsoft, Hasbro, Jet Blue, American Express, Sharp, Audi, Song Airlines and Stella Artois beer are staking out space in the ARG arena. - You don't want to tell the story; you want the players to tell it to each other. Many examples of different types of ARG's.

4 Comments:

Anonymous Christy Dena said...

You may find my recent post about the impact of ARGs and their ROI helpful too. :)

3/05/2006 01:29:00 AM  
Blogger Ilya Vedrashko said...

Wow! Thanks a lot, Christy.

3/05/2006 04:54:00 AM  
Anonymous Coolz0r said...

http://www.iht.com/articles/2006/03/05/business/ad06.php

http://www.washingtonpost.com/wp-dyn/content/article/2006/03/01/AR2006030102285.html

Great Resource ! Good luck with your research !

3/06/2006 03:50:00 AM  
Blogger Ryan said...

Does alternative re-branding cost more money than starting from scratch?

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