Scratchpad: Alternative Reality Branding

Joyce Schwarz, "Alternate Reality Gaming 101", iMedia Connection, March 03, 2006. Highlights (verbatim): - Major brands such as Microsoft, Hasbro, Jet Blue, American Express, Sharp, Audi, Song Airlines and Stella Artois beer are staking out space in the ARG arena. - You don't want to tell the story; you want the players to tell it to each other. Many examples of different types of ARG's.


Anonymous Christy Dena said...

You may find my recent post about the impact of ARGs and their ROI helpful too. :)

3/05/2006 01:29:00 AM  
Blogger Ilya Vedrashko said...

Wow! Thanks a lot, Christy.

3/05/2006 04:54:00 AM  
Anonymous Coolz0r said...



Great Resource ! Good luck with your research !

3/06/2006 03:50:00 AM  
Blogger Ryan said...

Does alternative re-branding cost more money than starting from scratch?

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4/06/2008 01:34:00 PM  

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