Scratchpad: Alternative Reality Branding
Joyce Schwarz, "Alternate Reality Gaming 101", iMedia Connection, March 03, 2006. Highlights (verbatim): - Major brands such as Microsoft, Hasbro, Jet Blue, American Express, Sharp, Audi, Song Airlines and Stella Artois beer are staking out space in the ARG arena. - You don't want to tell the story; you want the players to tell it to each other. Many examples of different types of ARG's.