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Books You'll Like: Creative Thinking

The Houdini Solution Thinkertoys Caffeine for the Creative Mind

This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Uploaded Text: Introduction - 1.The War

This post is a placeholder for comments on Introduction: 1.The War. "The war is on, and we are losing it. And this is one war we don’t even need to be fighting. We love our audience, but it is only our fault if no one can tell. Instead of being a gentle and loyal lover, a prince charming always ready to help, never a nuisance, we collectively act like a paranoid stalker, obsessively collecting and fetishizing every little thing our audience leaves behind. We call our audience at nights and breathe heavily into the phone, or read a sloppily written script."



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Thesis on in-game advertising

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