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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
Ads in EA Sports Games: 2001-2002
Madden NFL 2002, 2001, Electronic Arts (top image: Gamespot). Name of the helmet maker, Riddell, is now more legible. Ad for Upper Deck (probably the first for the franchise), a trading cards company. Ad for Riddell.com.
NCAA Football 2002, 2001, Electronic Arts (image: Gamespot). No apparent third-party ads.
Tiger Woords PGA Tour 2002, 2001, Electronic Arts (image: Gamespot). Nike's branding that appears on the box art become distinguishable in-game.
Tiger Woods PGA Tour 2003, 2002, Electronic Arts (image: Gamespot). Nike's branding becomes more prominent. Still no other brands and no ads in this virgin environment.
NHL 2003, 2002, Electronic Arts (image: Gamespot). Amazingly detailed graphics, but no obvious third-party ads.
FIFA Soccer 2003, 2002, Electronic Arts (image: Gamespot). Multi-level billboards with ads for Vodafone, McDonald's, Fuji, Hyundai, Toshiba and others.
NCAA Football 2003, 2002, Electronic Arts (image: Gamespot). Compare the soccer stadium above with this ad-less football field.
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