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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Exent's Tech Places Ads in Old, Pirated Games

I'm not sure how exactly this works, but there's a new player on the in-game advertising field - Exent Technologies - that claims its technology can put ads in the games that are already on the market through either legitimate or pirate channels. Some bits from the press release:
  • The solution allows for the enablement of in-game ads without the need to access the video game's source code or any SDK integration.
  • Exent provides, through its patent-pending technology, the only solution that allows publishers to easily add in-game advertising capabilities at any stage of the product life cycle - during development, post-production and even after the games have been deployed and installed on users' machines.
  • Apply in-game advertising for games that were never equipped to have it enabled, even for games already purchased and used by consumers.
  • Identify pirated copies and create campaigns to salvage revenues from them, no matter how old the title is and when it is cracked.



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1 Comments:

csven said...

Whoa. I don't know how they're doing it, but when I stopped for a second to consider how I might do this, something interesting did occur to me.

I look forward to reading their patent. Thanks for the heads up.

5/02/2006 05:55:25 AM  

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