In-Game Advertising and Advergames: MTV Overdrive on U2 in SL

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MTV Overdrive on U2 in SL

MTV Ovedrive did a story on a recent U2 in SL's concert (much like the one a few months ago): "A virtual — and unauthorized — U2 might be the most provocative example, but independent musicians and big-label acts are also getting involved, potentially making multiplayer video game worlds the next frontier of touring. Musicians can channel audio into game worlds and set up characters to be their puppet personas — a way to go on tour without leaving their keyboard, be they the "SL" musician Frogg Marlowe or, if Universal Music's official plans continue to take shape, Chamillionaire and the rock band Hinder (see "GameFile: Chamillionaire's Ridin' Virtual, 'Saint's Row' Has A Surprise, Anti-Game Laws Gain Steam And More")."

1 Comments:

Chris Gander said...: Hi,

I am currently writing a thesis on the effects of the characteristics of Advergames. I have an online experiment/survey running for the next 2-3 weeks. Can everyone who is interested in Advertising Games please visit the experiment site. It only takes 5-10 mins to complete. Thankyou.

http://rec.videogamernetwork.com/; 7/02/2006 12:39:40 AM