<BODY><!-- --><div id="b-navbar"><a href="http://www.blogger.com/" id="b-logo" title="Go to Blogger.com"><img src="http://www.blogger.com/img/navbar/1/logobar.gif" alt="Blogger" width="80" height="24" /></a><div id="b-sms" class="b-mobile"><a href="sms:?body=Hi%2C%20check%20out%20In-Game%20Advertising%20and%20Advergames%20at%20www.gamesbrandsplay.com%2F">Send As SMS</a></div><form id="b-search" name="b-search" action="http://search.blogger.com/"><div id="b-more"><a href="http://www.blogger.com/" id="b-getorpost"><img src="http://www.blogger.com/img/navbar/1/btn_getblog.gif" alt="Get your own blog" width="112" height="15" /></a><a href="http://www.blogger.com/redirect/next_blog.pyra?navBar=true" id="b-next"><img src="http://www.blogger.com/img/navbar/1/btn_nextblog.gif" alt="Next blog" width="72" height="15" /></a></div><div id="b-this"><input type="text" id="b-query" name="as_q" /><input type="hidden" name="ie" value="UTF-8" /><input type="hidden" name="ui" value="blg" /><input type="hidden" name="bl_url" value="www.gamesbrandsplay.com/" /><input type="image" src="http://www.blogger.com/img/navbar/1/btn_search_this.gif" alt="Search This Blog" id="b-searchbtn" title="Search this blog with Google Blog Search" onclick="document.forms['b-search'].bl_url.value='www.gamesbrandsplay.com/'" /><input type="image" src="http://www.blogger.com/img/navbar/1/btn_search_all.gif" alt="Search All Blogs" value="Search" id="b-searchallbtn" title="Search all blogs with Google Blog Search" onclick="document.forms['b-search'].bl_url.value=''" /><a href="javascript:BlogThis();" id="b-blogthis">BlogThis!</a></div></form></div><script type="text/javascript"><!-- function BlogThis() {Q='';x=document;y=window;if(x.selection) {Q=x.selection.createRange().text;} else if (y.getSelection) { Q=y.getSelection();} else if (x.getSelection) { Q=x.getSelection();}popw = y.open('http://www.blogger.com/blog_this.pyra?t=' + escape(Q) + '&u=' + escape(location.href) + '&n=' + escape(document.title),'bloggerForm','scrollbars=no,width=475,height=300,top=175,left=75,status=yes,resizable=yes');void(0);} function blogspotInit() {} --></script><script type="text/javascript"> blogspotInit();</script><div id="space-for-ie"></div>

Books You'll Like: Creative Thinking

The Houdini Solution Thinkertoys Caffeine for the Creative Mind

This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
home | comments | advertise  | contact
      Google Reader or Homepage  Add to My Yahoo!  Subscribe with Bloglines  Subscribe in NewsGator Online

Q&A With In-Game Ad Execs by Adotas

Adotas does Q&A sessions with the execs from Massive, IGA and Double Fusion. The questions: 1. Has the industry grown large enough that you could consider other in-game advertising companies as serious competition, or is it still a wide open market? 2. In what direction is the in-game ad formats heading: display ads like on billboards, or in-game product placement? 3. Is there an industry standard for measuring in-game ads? 4. How useful do you think in-game metrics are, since games can be played both on and off-line on a whole bunch of different platforms? 5. What sort of games are more easily combined with advertising? What do you do for games that aren't sports or set in a present-day location? What about fantasy, sci fi games, or even puzzle, arcade, and casual titles? 6. Do you think it's possible in the future that some high-profile games could be entirely ad-supported?



web site

0 Comments:

Post a Comment

<< home

      Google Reader or Homepage  Add to My Yahoo!  Subscribe with Bloglines  Subscribe in NewsGator Online

Vedrashko © 2006

home | about | xml | comments | advertise | stats 

Thesis on in-game advertising

Readers' Links:



To add your page here, tag it with "2adverlab" at del.icio.us, like this. Five most recent are shown.