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Books You'll Like: Creative Thinking

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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Acclaim's Nextr MMO to Be Mostly Ad-Supported

"Acclaim Games announces a free, totally brutal massively multiplayer online role-playing game (MMORPG) designed specifically for adult gamers. This M-Rated title is targeted at those looking for an adrenaline soaked experience and aimed squarely at players looking to kick @$$ for free! With no subscriptions, and no charge to download the game, it will be funded mostly by advertising--and (even more radically) the user will be allowed to turn off the in-game adverting if they choose. With Perry's approach, Acclaim is determined to offer truly free gameplay by creating a new kind of advertising model for the industry." -- press release via Gaming Age



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