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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Data: Casual Game Audience Preferences

Casual games taking place of daily activities, CNet/Reuters, August 14, 2006 According to a new study by Harris Interactive, "nearly half (49 percent) would play casual games rather than go to the movie theater, 32 percent opted for them over movies at home, and 37 percent chose them over watching TV."



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2 Comments:

the advergamer said...

Have you got a link to the full report - I can't find it on the Harris site. Thanks.

9/01/2006 02:42:05 AM  
Ilya Vedrashko said...

No, only the CNet article.

9/01/2006 06:44:11 AM  

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