In-Game Advertising and Advergames: Data: Gamers Are Heavy Media Consumers

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Data: Gamers Are Heavy Media Consumers

Universal McCann has released that part of its Media in Mind study that deals with gamers (all reports here, a direct link to the 2-page pdf here). A few interesting tidbits. "Video gamers are above average media consumers, partuclarly for the internet and DVD's." Video game players top overall adult media consumption by some 20 minutes a week. The study also found that gaming is a more social activity than previously thought.

Data: Gamers Are Heavy Media Consumers

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