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This blog follows the future of media and ad technologies, bridging the gap between geekdom and advertising since 2004.
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Leo Burnett, BBH Ready Second Life Offices

The big news of the week: two large ad agencies, Leo Burnett and Bartle Bogle Hegarty, have announced plans to open offices in Second Life (links to the announcements). Leo works with Millions of Us on an Ideas Hub that will become a collaborative space for the agency's creative people (AdAge). The creatives will apparently have to learn the new interface and port their works as textures into the world. You can visit the commemorative tree marking the initiative at Millions of Us 190,82,23. Leo Burnett Toronto's blog has the full text of the press release and a few comments. Csven at reBang also offers his thoughts: "Someone needs to tell these old agencies that the first rule of Web 2.0 (and Second Life) is: Don't go around bragging about how you figured it out and are now (finally) going to set up an "ideas hub". Leo Burnett's SL tree of forbidden fruit. Note the CNet office on the background. Regarding BBH, Guardian reports: "Bartle Bogle Hegarty has opened a virtual advertising agency. BBH's move, within online virtual reality world Second Life, comes as rival Leo Burnett unveiled plans to set up Leo Ideas Hub. BBH has worked with London-based virtual world design agency Rivers Run Red to create a virtual agency populated by avatars of BBH staff including global chairman John Hegarty." The island's future address is BBH 189, 74, 48. The location actually isn't working yet and is not displayed on the map (although it does come up in search) so you can't teleport there and see it for yourself. Here's how far I got: I'll keep an eye on the things and will post more screenies as things progress.



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