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Nielsen To Track Video Games

"Nielsen Media Research on Wednesday announced an electronic rating service to track who is playing what game. The data will be collected from the same 10,000 sample households used for Nielsen's television ratings. Subscribers such as advertisers and video game makers will get a weekly ratings reports and charts showing the most popular games, as well as information about the type of console and the genre of the game. Jeff Herrmann, vice president of Nielsen's wireless and interactive services division, said he expects the system will drive advertising investment and help convert video game advertising from discretionary to essential." -- AP, press release

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